Hello, everyone! 😀 Today’s topic is to give you a detailed introduction to the current situation of the marketing profession in the United States. Because of the relatively easy barriers to entry, marketing is a major of choice for many overseas students. However, because of the higher requirements for personal English and the ability to communicate with others, it is also difficult for our non-native English students. In addition, marketing, especially digital marketing, has many branches, and the tools and skillsets involved are also different to a certain extent, so many students ask questions such as how to choose subdivisions. Then I want to use today’s video to talk to you in detail about my understanding of this profession, the mainstream subdivisions and the tools that need to be mastered, and clarify some definitions. The following is the main content and outline. There is more content, so the video time is longer. If you have any related questions and want to know more in detail, please leave me a message below. 🙂 Outline: ○ Marketing and related majors ○ Online digital marketing ○ Mainstream channels and basic elements of online digital marketing ○ Tools involved in online digital marketing ○ Future trends of online digital marketing ○ How to graduate and find a relevant job? ○ Advertising agency or large enterprise? Hello, everyone! Today’s topic is marketing, specifically digital marketing trend in US. A lot of international students consider digital marketing and marketing as their major in school in US, simply because it has less requirement in hard skill, relatively easy when comparing with IT or Finance. On the other hand, it has high requirement for english speaking skill and communication skill which are challenging for non-English speakers. There are also a lot of channels fall under marketing and digital marketing umbrella, making it even hard for people to decide which channel to begin with. Today I want to share main digital marketing channels and related tools to master those channels. Here is the agenda. Feel free to comment below if you have any questions. Agenda: ○ Overview of marketing major ○ Digital marketing ○ Main digital marketing channels and key elements ○ Digital marketing tools ○ Digital marketing trend ○ How to find a job in digital marketing field? ○ Agency vs corporate? Tools for mainstream digital marketing channels: ○ Paid Search/SEM ○ Googld Adwords ○ Bing Ads: Doubleclick Search ○ SEO: ○ Site Analysis: Google Search Console/SEO Moz: ○ Keyword Research: SEMrush and Google Adwords. ○ Link Optimization: Check My Links Chrome add-on. ○ Display Ads ○ Google Adwords ○ Doubleclick Suite ○ Social Media ○ Social media platform including but not limited to FB, Twitter, Instagram and LinkedIn. ○ Website Optimization ○ Adobe Target for A/B test ○ Google Analytics or Adobe Analytics for site analysis and tracking ○ Affiliate Marketing: platform tool from specific Affiliate program ○ CJ (commission junction) ○ RewardStyle ○ Amazon Associate ○ Email Marketing ○ ExactTarget ○ Marketo Click the video below to view other interview high-frequency question series. 1) Common interview mistakes and solutions: 2) Why do you want to work here? : 3) Interview self-introduction |tell me about yourself: 4) What is your greatest weakness? Click the link below to view the video sharing of the previous five-part job search. It introduces a complete set of job hunting procedures. Positioning of job search: 1) The methods of job search and positioning help you to position yourself personally, work, and industry well before looking for a job. Resume writing articles: 2) If you write according to your personal positioning: 3) Perfect your resume: Resume delivery articles: 4) How to efficiently invest in overseas: 5) How to stand out at job fairs 6) How to find referees for referral: Interview articles: 7) How Interview with HR: 8) How to interview with partners: 9) How to interview direct boss: 10) Six elements of interview preparation-How to interview in English: Friends who need job search training and study abroad planning are welcome to email me: sabrinagong0123@gmail .com If you need help about the job interview or career development, please leave your comments or contact me by email: [email protected].
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聊一聊Digital Marketing专业SEO, PPC, Display Ads, Email Marketing | 市场营销好找工作吗?
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聊一聊Digital Marketing专业SEO, PPC, Display Ads, Email Marketing | 市场营销好找工作吗?
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