Digital Marketing 101 – How to begin promoting your business with digital marketing and social media.
Our Recommended Marketing Resources for Small Businesses:
Buyer Persona Blog Post –
Small Business Website Video –
Website Builders:
Squarespace –
Weebly –
Wix –
Get Started with Google Analytics –
Remarketing Video –
Landing Pages Video –
Landing Page Builders:
Instapage –
Leadpages –
Unbounce –
Set up Business Email Video –
Email Marketing
AWeber –
MailChimp –
Zoom H1 Recorder (Microphone used for videos)
Screencastify for screen recording
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About this Video:
In this video, Jeff Thelen, Co-Founder of TheFigCo, explains the basics of digital marketing and social media. It’s important as a small business owner to know where to focus your efforts online. Jeff goes through where to start and what areas to focus on depending on your business. The 6 areas he discusses are: 1) Buyer Personas 2) Having a great website 3) Google Analytics 4) Choose 1-2 social networks to focus on 5) How to be found online / SEO 6) Paid Ads including search, display advertising / remarketing, social media, review sites such as Yelp and YouTube video advertising 7) Landing pages, the importance of using landing pages for paid ads to increase conversions 8) Email marketing, reach people for free with drip campaigns and newsletter type emails. .
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Digital Marketing 101 – Promote Your Business Online
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