Course 2 Digital Analytics for Marketing Professionals – Marketing Analytics in Theory
About this course: Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Module 2 Basics of Web Analytics
In this module, you will learn the basic concepts of marketing analytics which includes variety of marketing analytics tools and numerous types of brand problems.
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Digital Marketing – The Basics Of Web Analytics, Part 1
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Digital Marketing – The Basics Of Web Analytics, Part 1
digital marketing analytics in theory
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