Skip to content
Home » Excel to R – Marketing Analytics Case Study in R | Learning Lab digital marketing analytics in theory

Excel to R – Marketing Analytics Case Study in R | Learning Lab digital marketing analytics in theory



Learn how to apply R to a marketing analytics case study.

We cover Excel to R process conversion with #dplyr, Correlation Analysis with #ggplot2 and #recipes, & #Rmarkdown business reporting.

[LAUNCHING in 2020] Advanced Time Series Forecasting in R course. Become the times series domain expert in your organization. Get notified about this course when it comes out here:

[Weekly R-tips] Every Tuesday receive a new, worked out R example using practical datasets. Whether it’s shortcodes, how to use newly released libraries and functions, and other ways to help you be more efficient and “in the know” Sign up here:

[Learning Labs] Every two weeks I host a FREE & LIVE webinar on advanced, intermediate, or cutting-edge topics in data science, Shiny app development, or machine learning. Always includes a code demo. Get notified so you don’t miss out:
Quickly Find A Topic:

See also  NGÀNH MARKETING | XU HƯỚNG HỌC MARKETING THỜI ĐẠI 4.0 | ĐỊNH HƯỚNG NGHỀ NGHIỆP | ĐH CÔNG NGHỆ ĐÔNG Á digital marketing có khó không

– Get Presentation Materials 1:57
– Agenda 4:23
– Business Problem & Existing Excel Process 5:52
– R Business Process Conversion – #dplyr, #ggplot2, #recipes – 16:32
– RMarkdown Business Report 18:17
– R Cheat Sheet 21:30
– R – LIVE CODING 23:48
– Replicating VLOOKUP in R – #dplyr #purrr – 26:56
– Feature Transformation – #recipes – 31:03
– Correlation Analysis – #cor #ggplot2 – 38:15
– Strategy Development – #dplyr #ggplot2 – 47:34
– Business Report – #rmarkdown – 52:46
– How to Learn R – The Plan – 54:11
– Q&A – 57:44

See also  7 Kỹ năng content marketing cơ bản cần biết || Digital Marketing digital marketing bài 1

Code Available Here:

R Cheat Sheet:

Learn R for Business: .

Images related to the topic digital marketing analytics in theory

Excel to R - Marketing Analytics Case Study in R | Learning Lab

Excel to R – Marketing Analytics Case Study in R | Learning Lab

Search related to the topic Excel to R – Marketing Analytics Case Study in R | Learning Lab

#Excel #Marketing #Analytics #Case #Study #Learning #Lab
Excel to R – Marketing Analytics Case Study in R | Learning Lab
digital marketing analytics in theory
See all the latest ways to make money online: See more here
See all the latest ways to make money online: See more here

8 thoughts on “Excel to R – Marketing Analytics Case Study in R | Learning Lab digital marketing analytics in theory”

  1. Hello all,

    Thanks a lot for this tutorial. Please I have a question.

    I tried:

    map(sheets~ read_excel(path = path, sheet = .))

    But got an error> Why is this so? I imagine thw "%>%"(pipe) just supplies the data to the nested function. How come it gives an error when applied directly?

Leave a Reply

Your email address will not be published.