Many people have suggested that “Data is the new oil” (Forbes, 2012). This MSc Marketing Analytics degree programme aims to introduce the latest developments and techniques in “refining” this new oil into greater business opportunities in the marketing area: the programme is designed to provide training and education for those who wish to understand how marketing data is collected, stored, analysed, disseminated, and interpreted in order to make sound marketing decisions. These issues would be set in a context of strategic marketing decision-making.
The approach taken will prepare students for careers in customer analytics, marketing intelligence and decision-support or marketing management. After studying this programme, students will be well-equipped to work in the analytical area to draw actionable insight from “Big Data”.
Career Opportunities
According to a study conducted by SAS and e-skills UK, there will be an increasing demand on the number of data specialist (e-skills UK, 2012). Choosing to study in such an expanding subject area will open a broad range of career paths to students. The majority of graduates from this programme will be working in the analytical area. Job titles include: Marketing Analyst, Market Research Analyst, Digital Insight Analyst, Decision Support Consultants, Data Scientist, Data Analyst, Data Specialist, Analyst, Customer Relationship Management (CRM) Analyst, and Credit Risk Analyst. .
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MSc Marketing Analytics – Southampton Business School Course Overview
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MSc Marketing Analytics – Southampton Business School Course Overview
digital marketing analytics in theory
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