Excel to R – Marketing Analytics Case Study in R | Learning Lab digital marketing analytics in theory

Learn how to apply R to a marketing analytics case study.

We cover Excel to R process conversion with #dplyr, Correlation Analysis with #ggplot2 and #recipes, & #Rmarkdown business reporting.

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Quickly Find A Topic:

– Get Presentation Materials 1:57
– Agenda 4:23
– Business Problem & Existing Excel Process 5:52
– R Business Process Conversion – #dplyr, #ggplot2, #recipes – 16:32
– RMarkdown Business Report 18:17
– R Cheat Sheet 21:30
– R – LIVE CODING 23:48
– Replicating VLOOKUP in R – #dplyr #purrr – 26:56
– Feature Transformation – #recipes – 31:03
– Correlation Analysis – #cor #ggplot2 – 38:15
– Strategy Development – #dplyr #ggplot2 – 47:34
– Business Report – #rmarkdown – 52:46
– How to Learn R – The Plan – 54:11
– Q&A – 57:44

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R Cheat Sheet:

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