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What Is Digital Marketing? And How Does It Work? digital marketing business



What Is Digital Marketing? And How Does It Work?
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Timestamps:
00:00 Digital Marketing
00:34 So what exactly is digital marketing?
00:52 What is the difference between digital and traditional marketing?
01:04 What is traditional marketing?
01:11 What is digital marketing?
01:33 Does traditional marketing work?
01:50 What are the benefits of digital over traditional marketing?
02:06 What is the future of digital marketing?

Digital marketing is one of those terms that’s shrouded in confusion and seems to mean something different to everyone. It’s also been made to seem way more complicated than it actually is, which is a shame really, as it’s really pretty straightforward.

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So what is digital marketing? Well, as simple as this is gonna sound, digital marketing is just marketing, using digital tools. And marketing is nothing more than communicating value to your customers. So, digital marketing is therefore communicating value to your customers using digital tools. That’s it.

Traditional VS Digital Marketing

The first thing to do is understand the difference between traditional, and digital marketing. Traditional marketing relies on tools and mediums like the newspaper, radio, TV, magazine, billboards, direct mail, and any form of print really.

Digital on the other hand is made up of tools like search engine marketing, social media, content marketing like blogging, articles, or video creation, email marketing, and online pay per clicks advertising.

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When you’re talking about traditional versus digital marketing, you’re talking about the tools more than the strategy behind them. And more accurately, you’re talking about which form of media you’re going to use to communicate your message on, a traditional one, or a digital one?

The Future Of Digital Marketing

As consumer media consumption trends continue to shift dramatically away from traditional and towards more and more digital content, there will be a time in the near future where we no longer refer to it as digital marketing and simply call it what it is. Marketing.

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What Is Digital Marketing? And How Does It Work?

What Is Digital Marketing? And How Does It Work?

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What Is Digital Marketing? And How Does It Work?
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37 thoughts on “What Is Digital Marketing? And How Does It Work? digital marketing business”

  1. I graduated bechalor degree of business management. I want to pursue my master degree, thinking about digital marketing, sir what skills are most needed to know as students before u enrolled it

  2. I'm a beginner in marketing can i learn marketing and digital marketing at the same time ?Or it is mandatory ,first i have to know marketing very well then only I can start digital marketing?

  3. My local college only available marketing course..not very specific to digital marketing..is it the same thing ? Let’s say my major is marketing,will i get the job in digital marketing?

  4. Thank you for the video! very clear and straight forward explanation. I wanted to know DM because I saw many ads on youtube about DM, I mean I actually knew what DM is. My question is what are those people offering with coaching on DM, whose products? and what products? you should have a product first before you marketing something right?

  5. Hello, I am planning on learning Digital Marketing. I was about to buy a Full course on Udemy about Digital Marketing (and additional Facebook & IG marketing course). If I can finish a course, do you think I can get a job without an experience?

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